Social Media Marketing with Facebook and Twitter empowered us to craft, implement, measure, and optimize a winning social media marketing strategy. We learned how to engage customers, promote brands, drive website traffic via Facebook and Twitter, and increase sales. We learned how to create a successful social media presence on each platform, how to write engaging, high-quality content, and how to maximize your reach by adding followers and fans. We learned how to measure results using analytics to see how well your posts and tweets are performing and use the feedback to improve performance over time.
Course link: https://www.lynda.com/
